Roman landmarks to be restored thanks to Gucci & Fendi
Italy’s fashion powerhouses keep donating money to restore part of Rome’s incalculable historic heritage: months after announcing the opening of the Largo di Torre Argentina area, the iconic Bulgari brand is joined by two more formidable “colleagues”, coming to the aid of ancient Rome.
The rebirth of (the temple of) Venus
Fendi has announced that it will pay for the makeover of the Temple of Venus in the Roman Forum so as to, in the words of Alfonsina Russo, director of the archeological park that includes the Colosseum and Palatine Hill, “return it to its original splendor”.
The company has pledged 2.5 million Euros to work on the temple, which was built under Emperor Hadrian and was the largest known in the Roman Empire, but was damaged during a fire.
Five years ago, Fendi had famously financed the restoration of Trevi Fountain, joining such generous companies as Tod’s, the shoe brand that had paid for cleaning the Colosseum itself.
Gucci for the Tarpeian Rock
Gucci, on the other hand, will finance the landscaping and restoration works on the Tarpeian Rock, a cliff on the southern side of the Capitoline Hill, roughly facing the Theatre of Marcellus.
To locals, the Tarpeian Rock is sadly well-known for being the place from where traitors of Rome were thrown to their deaths.
A footpath develops across the area, however it’s been off limits for a number of years, because of both a state of disrepair and concerns over pieces of tuff breaking away from the ridge above the trail.
Guests staying at From Home to Rome’s managed Catalana al Ghetto are walking distance from the Tarpeian Rock and the whole of the Capitoline Hill. Incidentally, they will also be able to walk to the Arch of Janus, where Fendi’s newest gift to Rome, Rhinoceros, houses the headquarters for their Fondazione Alda Fendi Esperimenti.